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Which Social Networking Site Should Your Business Spend Most Time On?

Social Media is just one of those things, either you’re into it or you’re just not.  But as we have all seen from the recent Harlem Shake frenzy, social networks are critical for marketing and allow trends and conversation to spread rapidly across the masses. Now, this post is not going to focus on IF you should or shouldn’t use Social Media to drive leads and sales for your business, but will focus on providing you with insight on which social network site you should spend the MOST time on.



Today, nearly two-thirds of small businesses are using Facebook for marketing purposes. With over 1 billion profiles, Facebook users like and comment an average of 3.2 billion times every day.

What does this mean for your business?

 If you learn how to reach the right audience (within their over 1 billion users), your page will turn browsers into fans and fans into customers. We are in the era of 3rd party validation and Facebook for business turns recommendations between friends into the most powerful kind of word-of-mouth marketing. With features that foster engagement like Open Graph, shoppers can visit your website, find products they “Want” or “Own” and  your product information will automatically feed onto their Facebook timeline for friends to see.

Facebook really is perfect for small businesses because it is more personal than Twitter and more professional than Pinterest. You can compose longer posts and pay more attention to the local needs of your community. Small businesses with a professional and responsive Facebook page won’t stay small for long!

Tips on Facebook for Business:

  1. Build your Facebook Page Thoroughly- Don’t forget to add your phone number, website and location if applicable.
  2. Brand your Cover Photo- Consistency is key, we can help you with this.
  3. Connect with your Current Customers- Validation, validation, validation!
  4. Attract New Fans with Coupons- “Like Us on Facebook for Special Offers” never gets old!
  5. Be Engaging- Post quality content and don’t limit your posts to only promoting what you have to sell.



More than 140 million active Tweeters tweet every 2-3 days in nearly every major country around the world. The average Twitter user is between 24-34 years of age and has 27 followers. There are more searches on Twitter than Bing & Yahoo combined every month and 79% of Twitter users are more likely to recommend a brand they follow on Twitter.

What does this mean for your business? 

Many users go to their Twitter Dashboard first to search for trending topics and products. Did you hear me? Trends! This is perfect when your business is active on Twitter, has a large inventory and can serve the masses. Word gets around on Twitter-really, really, really fast. So if you’re an entrepreneur building computers as a hobby, Twitter may throw too much activity your way. If you are using the right keywords and hashtags, users worldwide will get the opportunity to find your business and you can fill their requests first if your on top of your game.

Tips on Twitter for Business:

  1. Don’t Be Afraid to Follow- Follow-backs are huge on Twitter! #TeamFollowBack
  2. Be Careful About The Retweet- Retweeting is great if someone is positively promoting your products, but be careful who you associate your business with.
  3. Reply to Your Customers- The average Twitter user only has 27 followers and they want you to show them some love! As long as everything stays positive on both ends, you can keep the communication online.
  4. Brand your Twitter Like Your Website- Brand recognition is a major player in building trust and relationships with customers. We can help you with this!
  5. Follow Celebrity/Popular Twitter Profiles- Celebrity endorsements are sweet, but make sure you do your research and only follow companies and individuals that would reflect positively on your brand.



Hands down, the female demographic dominates Pinterest. There are currently around 10.4 million Pinterest users and about 80% of them are females spending nearly 100 minutes a day on the site.

What does this mean for your business?

Well if your selling flower arrangements, cosmetics, hand-made soaps or cookbooks it means EVERYTHING! Since Pinterest is an almost strictly visual platform, businesses selling products that will photograph well and catch someone’s eye (or stomach) will surely prosper. Pinterest makes it easy to display numerous product categories in a very clear arrangement (perfect for lurking and sharing with others)!

Tips on Pinterest for Business:

  1. Pin Frequently & Stay Active- Boards with very few posts won’t keep their attention for long!
  2. Name your Boards Something Fun and Descriptive- Keep it current and intriguing. 
  3. Promote your Pins on Other Social Media Sites- Share your pins on Facebook and Twitter! We can help you with this.
  4. Don’t Forget to Add Links- Yes, for every photo! Nothing is more annoying to browsers when they are teased with something they need but don’t know where to find.


Did you find this post helpful? Do you use Social Networking to drive leads and sales for your business? Comment and let us know!

If Social Media isn’t your niche, give us a call and ask about our Social Media Optimization services at (877) 282-7001. Don’t forget to check us out on Facebook & Twitter for eCommerce deals!


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About Avery Newman

Avery is the newest member to our Team and is the Communication Manager at Turboecart. Her daily plan of attack is always strategic, which comes from her abilities to adapt and handle some extreme multi-tasking. Avery's receptive attitude allows her interact with clients, then push requests to the corresponding Team members and makes things happen! Coming soon is her section "News For Newbies", which records her daily learning experiences at Turboecart!

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